Plan

Our designs will incorporate five principles that address the multifaceted issues of the housing market:

• Serve every income bracket.
• Fully integrate employment, recreation and housing.
• Make use of global best practices for urban planning.
• Design from first principles.
• Use scale as a tool.

Our approach engages the best international design and finance communities to structure products that will perform profitably under current and future conditions, be an overwhelmingly attractive proposition for the municipality, provide low risk to developers, be visually attractive, have high profit margins, and result in proven guidance for regulation of future developments. A positive disruption addressing prevalent problems.

Target Market

From the outset it has been our goal to serve the community, while delivering attractive profits. The design brief will require that the proportion of unit formats and prices reflect the complete demographic spectrum in the proportions existing in the local population. Our financial models show that we can generate above average margins with a sale price spectrum that spans means-tested bachelor units all the way to luxury penthouses.

Competitive Advantage

It’s been nearly 30 years since such a consequential development has been completed in the metropolitan Vancouver area. We have identified the profitable disconnects in this market between local high prices and local low quality, giving us a singular head start on the next wave of development. Further, the project is a good news headline from start to finish;

• Affordable housing for every demographic
• Award winning international design
• Dominant scale
• The highest quality of life and convenience
• Exemplary investment performance

Marketing Strategy

The Phase 1 investment will initiate the design and launch of the largest prize in history for urban planning and architecture, intended to be equivalent to a Nobel Prize for Architecture and Design. Backed by an international marketing campaign and an aggressive invitation program, we will attract the best designers in the world while providing global awareness and profile for our land sale. The combination of the legitimate competition, the moral high ground of the design brief, the high quality of the product and the fact that it is located in Canada, will all contribute to healthy international interest in our sale and high margin on our products.

Sustainable Model

A natural by-product of this approach will be inclusion of the most successful, sustainable attributes such as: Photovoltaic building cladding to generate power, green spaces, low personal transportation burdens, integrated public transportation and local premium produce production with indoor agriculture. Not only do these characteristics improve the sustainability of the project, they also provide additional revenue and reduce long term operating costs.